Marketing Tools for Authors, Writers, and Entrepreneurs

January 15, 2008

Author Public Relations Survey

Are you an author, speaker or entrepreneur? Do you often feel overwhelmed when trying to market on the web? Are you clueless like me and not always certain what is direct marketing as opposed to indirect marketing?

I recently contacted 50 of my author/inspirational speaker/entrepreneur acquaintances and surveyed what they felt was their number one marketing tool they wish they could package better. Here is the survey I sent out:

Please rank the following marketing topics in order of what you know you need but don’t know how to write effectively:

  • Author/Speaker Website Content
  • Press Kit Parts
  • Press Releases that Work
  • Online Portfolio Content
  • Blogging 101
  • Ezine Articles
  • Newsletters
  • Book Reviews – how to get them and what to do with them
  • Promoting your book/service/product on the Web
  • Sell Sheets  and One Sheets
  • Pitch Letters

What do you find the most difficult to write? What do you think would benefit your promotion efforts most?

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