Category Archives: blogging

LinkedIn – Another Powerful Element of the Author Platform

Posted on August 15, 2010 by

LinkedIn by itself is a powerful tool you should take advantage of and use to promote your expertise as well as your web presence as you build your Author Platform. Continue reading →

Posted in audience creation, author marketing tools, author platform, Author Promotion, blogging, business networks, marketing strategies, social networking, strategic marketing | Tagged , , | Leave a comment

How to Make your Blog Visible – Platform Building

Posted on August 3, 2010 by

You have a blog and now you wonder if anyone will read it? Here are a few tips of things you can do that will help your blog be visible to your audience: Continue reading →

Posted in author marketing tools, author platform, Author Promotion, blog content, blog entry, blog headlines, blog size, blog subheadlines, blog titles, blogging, Blogging Rules, social network, social networking, strategic marketing, Uncategorized | Tagged , | Leave a comment

Elements of an Author’s Platform

Posted on August 1, 2010 by

Building an author platform is all about getting out there and getting noticed. You can’t be a wallflower in the publishing industry. Continue reading →

Posted in author marketing tools, author platform, Author Promotion, blogging, brand marketing, marketing, publishing | Tagged , , , | 1 Comment

Dealing with Negative Press: Stinging Slap of Criticism – or – Everyone Has an Opinion

Posted on July 22, 2010 by

Critical reviews of your work can be seen in much the same light. Some will like you and be your biggest fans. Continue reading →

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Writer’s Platform – What the Heck is that?

Posted on July 20, 2010 by

Every writer needs a platform…but half the writers out there are not aware of what a platform really is. Essentially a writer’s platform is his or her strengths and passions and the networks used to communicate them. Continue reading →

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Integrated Marketing Strategies – Building and Maintaining Brand Awareness Pt 4

Posted on January 3, 2009 by

The key to marketing success is learning what people are looking for and where they are looking. Continue reading →

Posted in audience creation, author marketing tools, blog content, blogging, brand marketing, entrepreneurs, marketing, marketing strategies, publishing, strategic marketing, Writing | Tagged , , , , , , | 1 Comment

Integrated Marketing Strategies Pt 2 – Building and Maintaining Brand Awareness

Posted on January 2, 2009 by

Integrated marketing is about building and maintaining brand awareness and identity. Good integrated marketing sends a coordinated series of different but related messages. Continue reading →

Posted in audience creation, author marketing tools, Author Promotion, blog content, blogging, brand marketing, entrepreneurs, famous self-publishers, marketing, marketing strategies, strategic marketing, Writing | Leave a comment

Integrated Marketing Strategies – Building and Maintaining Brand Awareness

Posted on January 2, 2009 by

Integrated marketing is about building and maintaining brand awareness and identity. Good integrated marketing sends a coordinated series of different but related messages through different kinds of media thus increasing the chance or reaching and persuading the target audience. Continue reading →

Posted in audience creation, author marketing tools, Author Promotion, blogging, entrepreneurs | Tagged | Leave a comment

Creating Time to Write

Posted on February 14, 2008 by

Making time to write is really difficult in our intrusive modern world. The siren song of email beckons us to respond to its ‘in your face’ immediacy. Blackberries chirp and ding in public places like a chorus of obnoxious magpies … Continue reading →

Posted in blogging, manuscript preparation, non-fiction, publishing, Writing | Tagged , , , , , , , , , , , , | Leave a comment

Blogs – Publish or Perish

Posted on February 11, 2008 by

Publicizing your blog is not as hard as you might think. Compelling content is not enough to create a dedicated large following. It takes a little work and exposure on other sites and blogs to build your readership.  You can … Continue reading →

Posted in audience creation, author marketing tools, blog content, blogging, Uncategorized, Writing | Tagged , , , , , , , | 2 Comments