Marketing Tools for Authors, Writers, and Entrepreneurs

January 7, 2009

Presentation Skills

Talking Head presentation style is reminiscent of the college professor who began droning psychobabble in your survey course PSY 101 course and never stopped until the end of term. 300 students dutifully trooped in and out of the theatre style room TTH for a class in boredom. Many took the opportunity to do other homework, right letters home to mom and dad, to nap, or to zone out and doodle aimlessly. The point is that no useful knowledge was gained unless it was a promise to never take another course from that professor!

There is a time to talk and present information and concepts but it has to be skillfully interspersed with stories and opportunities for interaction with material and each other. Adults really prefer to learn when they can apply a presented concept to their business practices. They want to know how they can specifically take XYZ technique and use it.

Apply the KISS principle (Keep It Simple Silly) when presenting information to a group.

  • Never have more than three to four points to make about your topic. 
  • New knowledge must be built on old knowledge. 
  • It takes time to make those links and build the connections. 

You only have a limited amount of time to get your audience’s attention and keep them engaged with the topic. Don’t waste it on talk that does not engage and motivate your audience.

January 24, 2008

Publish Regularly – Don’t Become Blogstipated

Publishing consistently is a huge commitment but does not have to eat up large chunks of your time. If you create a schedule and put it on your calendar you can carve out time to write and post 2-3 times a week. Some people write once a week. They create all their articles for the week in a single sitting and then jump on-line each day to upload articles separately.  

Finding Your Voice – Writing larger amounts at a single sitting will help you to find and establish your voice and the tone for your blog. Content that reflects the blog author’s personal experiences and “lessons learned” are more widely read then standard narratives.

What will you write about? How will you create a voice that readers will return to time and again? Statistically, blogs that relate on a personal level to readers are the ones that get the largest readership. Readers do not want to know about you and your business. They want to know about information and resources that help them in their business. Readers want to know about a problem you had and how you resolved it…not how you felt afterwards!

Writing Strategies

Provide your readers with:

  • Stories of what you or a client or reader experienced that was a problem or a concern.  
  • Examples of decisions and actions that made a change or improved a process.

 Your strategy for your blog should be to create a community that helps others or that provides a forum for readers. A reader focused blog encourages participation through shared experiences and suggested solutions. Encourage and foster that and your blog will take off and create an enthusiastic audience that sees you (the author) as an authority figure. Blogging can be a powerful author promotion and marketing tool.

About the Author: Shannon Evans, senior editor of www.mywritingmentor.com lives with her best friend Rick on Bainbridge Island in the Puget Sound just a “ferry ride from Seattle.” She works at her desk with her two Labrador virtual assistants, Mocha and Luke, and her feline copywriting assistants, Caesar and Yoda. She is widely recognized as one of the top writing coaches to authors of non-fiction. Shannon has over 17 years in the academic world teaching English composition to native and non-native speaking students.

January 23, 2008

Size (and Content) Does Matter…in a Blog

Blogging is a great way for authors, entrepreneurs, and speakers to generate an audience for your books/products/services.  People love blogs that present the writer’s personal perspective on a lesson  or experience.  Now that is not to infer that the article entry should be a boring rendition of how you baited a hook and caught a trophy fish last summer. That would make people run shrieking for cover.

Content – Authors and speakers who blog want to populate their blog with information and resources  that their readers will find helpful, beneficial, or interesting. Content in your blog should be stories about what you have experienced in a particular situation that resulted in decisions and actions. What did you do? How did you either get out of the pickle you were in or how did you improve your approach?

Size – How much do you say? How long should you make each paragraph? The general rule of thumb is to write for the short attention span of the modern reader. We are inundated with material to read and process each and every day. Keep it short and sweet. Ask a question, tell a brief and pointed story, and then provide an answer or pertinent point for the reader.  Less is more. If readers want to know more let them comment or go to your website and hire you!

Now get out there and practice! Find what works for you and your audience. Carve out your niche and start building your audience.

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