Category Archives: strategic marketing

LinkedIn – Another Powerful Element of the Author Platform

Posted on August 15, 2010 by

LinkedIn by itself is a powerful tool you should take advantage of and use to promote your expertise as well as your web presence as you build your Author Platform. Continue reading →

Posted in audience creation, author marketing tools, author platform, Author Promotion, blogging, business networks, marketing strategies, social networking, strategic marketing | Tagged , , | Leave a comment

How to Make your Blog Visible – Platform Building

Posted on August 3, 2010 by

You have a blog and now you wonder if anyone will read it? Here are a few tips of things you can do that will help your blog be visible to your audience: Continue reading →

Posted in author marketing tools, author platform, Author Promotion, blog content, blog entry, blog headlines, blog size, blog subheadlines, blog titles, blogging, Blogging Rules, social network, social networking, strategic marketing, Uncategorized | Tagged , | Leave a comment

Promoting Yourself on Facebook – Using Groups

Posted on January 23, 2009 by

As an author you should create Facebook Groups to further promote “brand” presence, promote news/events, share links, and conduct discussions all in one spot to generate more excitement and build your audience. Continue reading →

Posted in audience creation, author marketing tools, Author Promotion, brand marketing, marketing, marketing strategies, social network, social networking, strategic marketing | Tagged , , , , | 1 Comment

Raise Your SEO Presence with Google Local Search

Posted on January 18, 2009 by

Have you ever wondered how a local business got to be first in Google Local Search when you click on maps? Is it by address? Nope! Or maybe it is alphabetical? Nope!  It is based on keywords!  Let’s say you … Continue reading →

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Publishing as a Marketing Tool

Posted on January 8, 2009 by

The targeted market message is nothing new to business on or off line. Delivering a consistent unified message is critical in this challenging environment of competing information resources. Leveraging the market requires new methods to attract new clients. Continue reading →

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Presentation Skills

Posted on January 7, 2009 by

There is a time to talk and present information and concepts but it has to be skillfully interspersed with stories and opportunities for interaction with material and each other. Continue reading →

Posted in Author Promotion, author marketing tools, audience creation, motivational speakers, marketing, strategic marketing, social networking, networks, networkers, business networks, topic selection, how to give a presentation, public speaking skills, presentation techniques | 1 Comment

Integrated Marketing Strategies – Building and Maintaining Brand Awareness Pt 4

Posted on January 3, 2009 by

The key to marketing success is learning what people are looking for and where they are looking. Continue reading →

Posted in audience creation, author marketing tools, blog content, blogging, brand marketing, entrepreneurs, marketing, marketing strategies, publishing, strategic marketing, Writing | Tagged , , , , , , | 1 Comment

Integrated Marketing Strategies Pt 3 – Building and Maintaining Brand Awareness

Posted on January 3, 2009 by

So how do you plan to integrate your brand image into a message that conveys itself both on line and in print? Continue reading →

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Integrated Marketing Strategies Pt 2 – Building and Maintaining Brand Awareness

Posted on January 2, 2009 by

Integrated marketing is about building and maintaining brand awareness and identity. Good integrated marketing sends a coordinated series of different but related messages. Continue reading →

Posted in audience creation, author marketing tools, Author Promotion, blog content, blogging, brand marketing, entrepreneurs, famous self-publishers, marketing, marketing strategies, strategic marketing, Writing | Leave a comment