Marketing Tools for Authors, Writers, and Entrepreneurs

January 7, 2009

Presentation Skills

Talking Head presentation style is reminiscent of the college professor who began droning psychobabble in your survey course PSY 101 course and never stopped until the end of term. 300 students dutifully trooped in and out of the theatre style room TTH for a class in boredom. Many took the opportunity to do other homework, right letters home to mom and dad, to nap, or to zone out and doodle aimlessly. The point is that no useful knowledge was gained unless it was a promise to never take another course from that professor!

There is a time to talk and present information and concepts but it has to be skillfully interspersed with stories and opportunities for interaction with material and each other. Adults really prefer to learn when they can apply a presented concept to their business practices. They want to know how they can specifically take XYZ technique and use it.

Apply the KISS principle (Keep It Simple Silly) when presenting information to a group.

  • Never have more than three to four points to make about your topic. 
  • New knowledge must be built on old knowledge. 
  • It takes time to make those links and build the connections. 

You only have a limited amount of time to get your audience’s attention and keep them engaged with the topic. Don’t waste it on talk that does not engage and motivate your audience.

January 5, 2009

The Nuts and Bolts of Writing – Finding your Book’s Focus and Structure

Finding the focus and structure of your book takes some trial and error runs on your part. Finding your focus is not the same as finding your topic or your BIG IDEA. Your focus is the dramatic premise or theme of your book. It not only identifies your essential themes for the entire work it also helps focus the writing. This in effect draws the reader into the content and makes the reading much more meaningful.

There are several techniques to find focus. You can begin by identifying a single image, detail or quote that conveys your message or you can list important actions taking place in the work.  This list eventually becomes your working outline as you begin to organize the information into recurring themes or messages. 

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