Adding the right signature to your emails, blog posts, newsletter, and e-zine articles is not only a great way to get your name out there, it tells people who you are, what you have done, and what you have to offer them. Your signature block helps the reader and potential client know:
· Your company’s name
· Who you are (speaker, author, entrepreneur)
· What you do (books/products/services )
· How to subscribe to your newsletter or blog
· Where to find you and your book/product/services on the web (URL’s)
A good signature block is not just “another” marketing tool. It is possibly the most underutilized public relations instrument at your finger tips. Think of it as a virtual business card!