Publishing consistently is a huge commitment but does not have to eat up large chunks of your time. If you create a schedule and put it on your calendar you can carve out time to write and post 2-3 times a week. Some people write once a week. They create all their articles for the week in a single sitting and then jump on-line each day to upload articles separately.
Finding Your Voice – Writing larger amounts at a single sitting will help you to find and establish your voice and the tone for your blog. Content that reflects the blog author’s personal experiences and “lessons learned” are more widely read then standard narratives.
What will you write about? How will you create a voice that readers will return to time and again? Statistically, blogs that relate on a personal level to readers are the ones that get the largest readership. Readers do not want to know about you and your business. They want to know about information and resources that help them in their business. Readers want to know about a problem you had and how you resolved it…not how you felt afterwards!
Provide your readers with:
- Stories of what you or a client or reader experienced that was a problem or a concern.
- Examples of decisions and actions that made a change or improved a process.
Your strategy for your blog should be to create a community that helps others or that provides a forum for readers. A reader focused blog encourages participation through shared experiences and suggested solutions. Encourage and foster that and your blog will take off and create an enthusiastic audience that sees you (the author) as an authority figure. Blogging can be a powerful author promotion and marketing tool.
About the Author: Shannon Evans, senior editor of www.mywritingmentor.com lives with her best friend Rick on Bainbridge Island in the Puget Sound just a “ferry ride from Seattle.” She works at her desk with her two Labrador virtual assistants, Mocha and Luke, and her feline copywriting assistants, Caesar and Yoda. She is widely recognized as one of the top writing coaches to authors of non-fiction. Shannon has over 17 years in the academic world teaching English composition to native and non-native speaking students.