Publish Regularly – Don’t Become Blogstipated

Publishing consistently is a huge commitment but does not have to eat up large chunks of your time. If you create a schedule and put it on your calendar you can carve out time to write and post 2-3 times a week. Some people write once a week. They create all their articles for the week in a single sitting and then jump on-line each day to upload articles separately.  

Finding Your Voice – Writing larger amounts at a single sitting will help you to find and establish your voice and the tone for your blog. Content that reflects the blog author’s personal experiences and “lessons learned” are more widely read then standard narratives.

What will you write about? How will you create a voice that readers will return to time and again? Statistically, blogs that relate on a personal level to readers are the ones that get the largest readership. Readers do not want to know about you and your business. They want to know about information and resources that help them in their business. Readers want to know about a problem you had and how you resolved it…not how you felt afterwards!

Writing Strategies

Provide your readers with:

  • Stories of what you or a client or reader experienced that was a problem or a concern.  
  • Examples of decisions and actions that made a change or improved a process.

 Your strategy for your blog should be to create a community that helps others or that provides a forum for readers. A reader focused blog encourages participation through shared experiences and suggested solutions. Encourage and foster that and your blog will take off and create an enthusiastic audience that sees you (the author) as an authority figure. Blogging can be a powerful author promotion and marketing tool.

About the Author: Shannon Evans, senior editor of lives with her best friend Rick on Bainbridge Island in the Puget Sound just a “ferry ride from Seattle.” She works at her desk with her two Labrador virtual assistants, Mocha and Luke, and her feline copywriting assistants, Caesar and Yoda. She is widely recognized as one of the top writing coaches to authors of non-fiction. Shannon has over 17 years in the academic world teaching English composition to native and non-native speaking students.


About mywritingmentor

I am an editor, book coach, and freelance writer.
This entry was posted in audience creation, author marketing tools, Author Promotion, blog content, blog entry, blogging, entrepreneurs, motivational speakers, publishing, Uncategorized, Writing and tagged , , , , , , , , , , , . Bookmark the permalink.

3 Responses to Publish Regularly – Don’t Become Blogstipated

  1. Cliff Burns says:

    I don’t think I agree. I post when I’ve got something important to say and the time to write deliberately and articulately. I post perhaps every two weeks and in less than a year I’m approaching 20,000 visits. In my case, it’s definitely quality winning out over quantity. Works for me…

  2. Most authors, speakers and entrepreneurs are passionate about their topics. They often have more than enough to say!
    As a matter of fact, many of them say too much on their blogs and the reader gives up on the article half-way through the work!
    SEO’s pick up your blog if you have something fresh on the pages 2-3 times per week.
    I totally agree with you about the idea of quality over quantity. Perhaps I will cruise over to your pages now for a peak! I am sure I can learn plenty from you. Thanks for commenting.

  3. Cliff Burns says:

    Learn plenty from me?

    I doubt it–certainly hope not anyway. That’s why I write posts like “Succeeding at Failure: A Manifesto for Terminal Losers”. My site is a grim, depressing view of a working author’s life. If it serves as an inspiration rather than a deterrent I consider myself to have failed (and only partially kidding). Good to hear from you…

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