Front Cover – Go out and explore your local book store. Look at book covers that draw you to them. Why are they so effective? Where is the title on the book? Is it centered or off-set? Are the letters raised or outline in a contrasting color? How does the lettering of the title impact the image on the cover? Does the title stand out or does it get lost? Will it photograph well in marketing materials?
* Make sure the image you select for your book best represents your content.
* Select a font for the title and author name that have slight variations.
* Use at least four colors for the cover, six if you can. Play with the effects of outlining, shadowing, and other design elements.
* Raised lettering adds a touch of class and style to the book cover design.
Spine – Center your title on the spine. You don’t want it falling off on the back of front cover. Check the spelling carefully. This is the first thing the person in the store or a library usually notices about a book.
Back Cover – Proof read, proof read, and proof read! Use Arial for the headings and Times Roman for the content. This makes the content easier to read. If you wish to include your photo, this is the ONLY place to include. Unless you are famous, never put your mug on the cover.
* Include your URL on the back cover.
* Include 1-2 features of your book followed by 3-5 benefits for each feature in bullet statements.
* Short testimonials or endorsements are a must to have on the back cover.
Following these simple guidelines will help you design a cover that you can not only be proud of but that will help sell your books.
- audience creation
- author critique groups
- author marketing tools
- author platform
- Author Promotion
- blog content
- blog entry
- blog headlines
- blog size
- blog subheadlines
- blog titles
- Blogging Rules
- Book awards
- Book Contest
- book reviews
- book theme
- brand marketing
- business networks
- famous self-publishers
- finding a topic for your book
- how to give a presentation
- manuscript preparation
- marketing strategies
- motivational speakers
- presentation skills
- presentation techniques
- public speaking skills
- publishing awards
- publishing contest
- small business networking
- social network
- social networking
- strategic marketing
- topic selection
- traditional publishing
- writers block
- writing a book
- writing awards
- Writing Contest
- A New Way to Meet, Be Rude, and Really Annoy People
- Article Submission Tools for Article Marketing
- Using Squidoo as a Part of Your Author Platform
- Platform Building Press Releases
- NaNoWriMo – Is it Impossible to WRIte a NOvel in a MOnth?
- LinkedIn – Another Powerful Element of the Author Platform
- Author Platform Building – Optimizing Your Facebook Author Page
- How to Make your Blog Visible – Platform Building
- Author Platforms -Simple Website Designs Targeted to Your Audience
- Elements of an Author’s Platform