Blogging and article writing for the web have two things in common:
Must be keyword rich comment without appearing to be “stuffed”
Content must be compelling enough that readers come back again and again
How do you know when you have the right amount of keywords embedded in your work to keep the SEO spiders hungry for more and not overstuffed? First, if the writing is natural and flows normally, the spiders will be happy and will return again and again. Keyword stuffing is a naughty practice of unethical bloggers who are trying to drive adsense dollars to their site. Fortunately, this ends up backfiring for many of these smarty pants bloggers and they get their blogs banned if they continue to misbehave.
Keyword stuffing is when you use words over and over in a way that the work is impossibly silly to read. For example, if you were to encounter the following sentence what would be your gut reaction:
John went to John’s uncle’s store to buy John’s mother a can of beans and John’s sister a bag of chips and John a pack of gum.
What keyword do you think the author was trying to embed? No one speaks or writes this way naturally. The spider’s know this and really resent landing on these types of sites.
Keywords should appear in your title, headings, and scattered naturally as they occur in your writing. Writing well is important. Engage your audience by offering value through your words. This will keep the audience returning to your work again and again and the spiders will still get fed.