If you are trying to sell your book from your website, how do you drive customers to the site? If you are using the Internet to market your book you have to be headline and keyword savvy.
Before writing a headline for your page you need to be clear on three things:
Who are you aiming to attract to the page (who is your target audience)
What 2-3 features are most important about your book
Why your audience will benefit from reading your book
If you are perfectly clear on these three things you will easily design appealing attention getting headlines for your audience. You don’t have to be cutesy and overly creative…you just want to sell to your customers. So put yourself in you customer’s shoes and see what will not only get their attention bu deliver a complete message that draws the reader into your site and compels them to sick around and buy your book.
Your book, whether self-published or published by more traditional methods needs lots of attention in order to generate sales. Effective author promotion requires good use of the author marketing tools that exist on the web. What better way to self-promote your work then in a positive, cost effective way on your author owned website.