The Internet is a rich resource for marketing your latest book to readers. The Internet has three author marketing instruments at your disposal:
Blogs and Vlogs
Blogs allow authors to create a on-line journal that others can comment and add to the conversation. Some authors use their blogs to post bits and pieces of their latest writing efforts to generate interest in their work and to get popular feedback. While this may prove a good method for some, posting an entire chapter is not encouraged!
E-communities are forums and sites where people who have a common interest “gather” to present, and generally hang out and read. E-communities are usually centered around professional topics. WebMD and iVillage are good examples of an E-community.
Social Networks are driven by membership that allows members to link and connect around common interests. MySpace and Bookmarketing.ning are social networks based on invitation.
Don’t overlook the power of these as rich resources for getting your ‘name’ out there. The more you are out there engaged in the various communities, the higher your ranking in the all important aggragators (Google, Lycos, etc).
Now you just have to decide…do you want to be a leader, an expert, a participant, or perhaps all three! Try them and see what works for you. The more visible you are, the more recognized and trusted you are, the more likely people are to buy your books.