On-line Press Kits, Media Kits and Public Relations for Your Book

As an author of a recently or not so recently birthed book, you need a press kit to market you and your book. Your website needs to host a PR page that is easy to access and full of rich information. Here are the basic items your press kit should contain on your website:

  • Press Release File – a page that lists links to either the actual page on the publisher’s site or a link to a pdf housed on your site of the actual clipping or press release.
  • Author Bio – This page should have two versions of your bio. One should be highly detailed and in-depth. The other should be short, 1-2 paragraphs, and easy to read as a “sound bite”.
  • Fact Sheet – Title, publisher, price, ISBN, page count, publication date, etc.
  • Interview Questions – 12-15 sample questions for an interviewer to use
  • Graphics page – jpg and gif version attachments of your book cover and your professional head shot
  • Schedule – list of up-coming appearances, book signings, and events
  • Sell Sheet – down loadable and faxable version of your book’s features and benefits
  • Sample Book Excerpt – pdf copy of a part of a core chapter of your book

This on-line version can not take the place of sending out review copies of your book to media sources. It does give potential audiences a good source of information on you, your book, and an incite into your personal message.


About mywritingmentor

I am an editor, book coach, and freelance writer.
This entry was posted in author marketing tools, Author Promotion, publishing, Self-Publishing, traditional publishing and tagged , , , , , , , , . Bookmark the permalink.

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