Writing a Book – Formulating a Strategy to Write a Market Ready Best Seller

How do you know that the book you want to write has a market? Do you plan to just write and see what happens? Some books were made to be written to satisfy our souls, others are written to be marketed in such a way that they support other work we are doing. So how do you create a strategy for your book?

  • Define your goals
  • Identify your target audience
  • Explore and thoroughly research your topic/background
  • Write with clarity of purpose
  • Carefully and brutally edit

While your book is with an editor begin formulating your softsell marketing efforts:

  • Create a blog or forum on your book’s topic and begin creating a ready made audience
  • Write articles about your book’s topics and post them in article directories
  • Pre-write press releases for your book’s launch
  • Begin direct marketing efforts for your pre-sales
  • Generate a mailing list to support an E-Newsletter for your potential audience

Effective marketing tactics begin with the crafting of the content. Create a winning strategy and you will have a best seller on your hands.


About mywritingmentor

I am an editor, book coach, and freelance writer.
This entry was posted in audience creation, author marketing tools, Author Promotion, manuscript preparation, non-fiction, publishing, Self-Publishing, traditional publishing, Writing and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

3 Responses to Writing a Book – Formulating a Strategy to Write a Market Ready Best Seller

  1. Hey Shannon,

    That is great information about how to write a book. I’m a first time author and your information is very helpful.


  2. I find it fascinating the similarities of “book marketing” to “business marketing”. I guess I shouldn’t be surprised… a book is simply a “product” and as such, basic rules of marketing apply.

    When you define your goals and tightly target your audience… aka “readers”, you position yourself for success!

    Thanks for reminding me that my book is really a product. Sometimes, I forget and tend to think of it as a child instead! πŸ˜‰

  3. Pingback: Sanatan Dharm Online site - IndianFlava.nl | Your Bollywood Community

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