Category Archives: blogging

LinkedIn – Another Powerful Element of the Author Platform

LinkedIn by itself is a powerful tool you should take advantage of and use to promote your expertise as well as your web presence as you build your Author Platform. Continue reading

Posted in audience creation, author marketing tools, author platform, Author Promotion, blogging, business networks, marketing strategies, social networking, strategic marketing | Tagged , , | Leave a comment

How to Make your Blog Visible – Platform Building

You have a blog and now you wonder if anyone will read it? Here are a few tips of things you can do that will help your blog be visible to your audience: Continue reading

Posted in author marketing tools, author platform, Author Promotion, blog content, blog entry, blog headlines, blog size, blog subheadlines, blog titles, blogging, Blogging Rules, social network, social networking, strategic marketing, Uncategorized | Tagged , | Leave a comment

Elements of an Author’s Platform

Building an author platform is all about getting out there and getting noticed. You can’t be a wallflower in the publishing industry. Continue reading

Posted in author marketing tools, author platform, Author Promotion, blogging, brand marketing, marketing, publishing | Tagged , , , | 1 Comment

Dealing with Negative Press: Stinging Slap of Criticism – or – Everyone Has an Opinion

Critical reviews of your work can be seen in much the same light. Some will like you and be your biggest fans. Continue reading

Posted in author critique groups, blogging, Writing | Tagged , , | Leave a comment

Writer’s Platform – What the Heck is that?

Every writer needs a platform…but half the writers out there are not aware of what a platform really is. Essentially a writer’s platform is his or her strengths and passions and the networks used to communicate them. Continue reading

Posted in audience creation, author marketing tools, Author Promotion, blogging, marketing strategies, Writing | Tagged , , , | Leave a comment

Integrated Marketing Strategies – Building and Maintaining Brand Awareness Pt 4

The key to marketing success is learning what people are looking for and where they are looking. Continue reading

Posted in audience creation, author marketing tools, blog content, blogging, brand marketing, entrepreneurs, marketing, marketing strategies, publishing, strategic marketing, Writing | Tagged , , , , , , | 1 Comment

Integrated Marketing Strategies Pt 2 – Building and Maintaining Brand Awareness

Integrated marketing is about building and maintaining brand awareness and identity. Good integrated marketing sends a coordinated series of different but related messages. Continue reading

Posted in audience creation, author marketing tools, Author Promotion, blog content, blogging, brand marketing, entrepreneurs, famous self-publishers, marketing, marketing strategies, strategic marketing, Writing | Leave a comment