Category Archives: famous self-publishers

Integrated Marketing Strategies Pt 2 – Building and Maintaining Brand Awareness

Integrated marketing is about building and maintaining brand awareness and identity. Good integrated marketing sends a coordinated series of different but related messages. Continue reading

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Self Publishing or Traditional Publishing? Which Way Do You Go?

In some circles, self-publishing carries a certain stigma that insinuates that the author does not “have what it takes” to produce a real book. Nothing could be further from the truth! Some of the greatest literary works in America were … Continue reading

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