Category Archives: famous self-publishers

Integrated Marketing Strategies Pt 2 – Building and Maintaining Brand Awareness

Integrated marketing is about building and maintaining brand awareness and identity. Good integrated marketing sends a coordinated series of different but related messages. Continue reading

Advertisements
Posted in audience creation, author marketing tools, Author Promotion, blog content, blogging, brand marketing, entrepreneurs, famous self-publishers, marketing, marketing strategies, strategic marketing, Writing | Leave a comment

Self Publishing or Traditional Publishing? Which Way Do You Go?

In some circles, self-publishing carries a certain stigma that insinuates that the author does not “have what it takes” to produce a real book. Nothing could be further from the truth! Some of the greatest literary works in America were … Continue reading

Posted in famous self-publishers, publishing, Writing | Tagged , , , , , , , , , | Leave a comment