Category Archives: marketing

A New Way to Meet, Be Rude, and Really Annoy People

Social media is no longer just a way to meet new friends and to stay in touch with old ones. It is a way to create real relationships, conduct real conversations and work for the common good of the community … Continue reading

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Using Squidoo as a Part of Your Author Platform

Build a few lenses and see what it can do for driving more traffic to your website and blog. Link building is never time wasted. Continue reading

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Platform Building Press Releases

The press release is a specifically formatted and written document you submit to free or inexpensive public relations related sites. The press release is designed to highlight a particular event. Continue reading

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Elements of an Author’s Platform

Building an author platform is all about getting out there and getting noticed. You can’t be a wallflower in the publishing industry. Continue reading

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Galileo, Yard Art and Author Platforms

Authors have to create a real presence and put themselves out there on the web. Continue reading

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Promoting Yourself on Facebook – Using Groups

As an author you should create Facebook Groups to further promote “brand” presence, promote news/events, share links, and conduct discussions all in one spot to generate more excitement and build your audience. Continue reading

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Raise Your SEO Presence with Google Local Search

Have you ever wondered how a local business got to be first in Google Local Search when you click on maps? Is it by address? Nope! Or maybe it is alphabetical? Nope!  It is based on keywords!  Let’s say you … Continue reading

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Publishing as a Marketing Tool

The targeted market message is nothing new to business on or off line. Delivering a consistent unified message is critical in this challenging environment of competing information resources. Leveraging the market requires new methods to attract new clients. Continue reading

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Presentation Skills

There is a time to talk and present information and concepts but it has to be skillfully interspersed with stories and opportunities for interaction with material and each other. Continue reading

Posted in audience creation, author marketing tools, Author Promotion, business networks, how to give a presentation, marketing, motivational speakers, networkers, networks, presentation techniques, public speaking skills, social networking, strategic marketing, topic selection | 1 Comment

Bad Presentation Techniques and How to Avoid Talking Heads and Techie Tedium Pt 1

Good presentation techniques are learned through trial and error and peer feedback. Go to some networking events and see what works and what doesn’t. We are all good presenters when we have the right presentation skills in our toolbox! Continue reading

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