Category Archives: brand marketing

A New Way to Meet, Be Rude, and Really Annoy People

Social media is no longer just a way to meet new friends and to stay in touch with old ones. It is a way to create real relationships, conduct real conversations and work for the common good of the community … Continue reading

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Elements of an Author’s Platform

Building an author platform is all about getting out there and getting noticed. You can’t be a wallflower in the publishing industry. Continue reading

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Promoting Yourself on Facebook – Using Groups

As an author you should create Facebook Groups to further promote “brand” presence, promote news/events, share links, and conduct discussions all in one spot to generate more excitement and build your audience. Continue reading

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Publishing as a Marketing Tool

The targeted market message is nothing new to business on or off line. Delivering a consistent unified message is critical in this challenging environment of competing information resources. Leveraging the market requires new methods to attract new clients. Continue reading

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Integrated Marketing Strategies – Building and Maintaining Brand Awareness Pt 4

The key to marketing success is learning what people are looking for and where they are looking. Continue reading

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Integrated Marketing Strategies Pt 3 – Building and Maintaining Brand Awareness

So how do you plan to integrate your brand image into a message that conveys itself both on line and in print? Continue reading

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Integrated Marketing Strategies Pt 2 – Building and Maintaining Brand Awareness

Integrated marketing is about building and maintaining brand awareness and identity. Good integrated marketing sends a coordinated series of different but related messages. Continue reading

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